My “favorite” theory is the displacement theory. The displacement theory consist of limited resource perspective. That means the amount of time we have constrains communication activities. According to Nielsen data, 98% of households have at least one TV, and the average American watches 35.6 hours a week of television. This data it proves that’s we have at least 35.6 hours of constraints from other communication activities.
Another concept of the displacement theory is the participation in new communication domain takes away from the old. For example, 48% of households have DVRs. This has caused nearly 1/4 of viewing to timeshift. Where is you used to have to watch commercials in now a days you can skip right through them. Furthermore, in agreement with the idea that new communication domain takes away from old is The early stages of TV development. The electronic television to get away from the mechanical or television and eventually made it obsolete.
As for the future of TV, I think it is safe to say TV is not going anywhere anytime soon. According to statistics TV ad spending is up. More money is spent on TV ads then all others combined (I.e. Streaming, etc.). However, I do think the number of people who “cut the cord” Will increase. I think this will happen because the benefits outweigh the cost. It saves you more money to just stream in Lou of buying cable or satellite. Also if you stream you pick what you want to watch and you don’t really have to worry about commercials, unlike cable or satellite.